FODI
Design research & Service design project for a pitch
Challenge
Our client is a mobility brand. Part of their core business is car-leasing. A key partner for their operations are car dealerships.
Our client relies on their salespeople as they are the ones who communicate and sell their service. They want to encourage the salespeople more in their activities in order to achieve a better conversion.
Role : Design researcher, Service designer, UX designer
‍Timeline : 1 week
‍Methods & Tools : User Interview, Competitive Analysis, User Journey Mapping, User Flow, Affinity Mapping, Prototypeing
Process
‍For this project I have gone through the design thinking process
Understand
Point Of View
Ideate
Prototype
Knowledge map
User research
Affinity map
Findings & Insights
User persona
Problem statement
“How Might We”
Brainstorming
User journey map
User flows
Low-fidelity wireframes
Mid-fidelity wireframes
High-fidelity wireframes

Understand

Research goals

1

2

3

Identifying the challenges of being an automobile sales dealer.

Identifying what motivates salespeople to work hard and what demotivates them

Finding out how we could make it easier for the salespeople to promote our client’s service.

Knowledge map

Affinity mapping

Finding & Insights

Target user
Newcomers
It is likely that new sales dealers will have low performance.
Therefore, they have more potential to improve their performance.

Point of View

User Persona
Problem statement
Unexperienced Christopher needs a way to get a training/coaching to improve his sales ability because he struggles in making sales and correspondingly building a customer base.

Ideate

How might we?
Brainstorming
Solutions
a collaborative team-based feature : Encourage dealers to work together towards a common goal to sell the car leasing services more than other services.
A training feature allowing dealers to improve their sales ability.
a reward system to incentivize dealers for achieving better performance in selling car leasing services
User journey map
Task analysis &
Use flow

Prototype

In this way, car dealers will be more motivated to sell the car leasing service as it is a collective team based task. Additionally, newcomers will be more motivated to undergo long-term training as the training gives them compensations immediately.

Want to work together?

If you like what you see and want to work together, get in touch!

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