Point of View
By now I have all the materials necessary to create personas. I identified the most important characteristics of my participants from my user insights list and created two different personas for my projects.
After creating persona, I revisited the problem statement I built to make sure my personas are capturing the point my product is aiming to solve.
Usability Test Plan
Before beginning usability test, I created a usability test plan to define, clarify and communicate the goals and test objectives.
Usability Test script
I outlined what I plan to say and communicate to my test participant. it help me to provide structure to the conversations and keep tests consistent. Users were asked some of open-end questions around the usability of my application and to perform Scenario tasks using my interactive prototype.
Scenario Tasks
1. There is an empty wall behind your sofa in your living room and you want to put something which fits well in your living room. However, you are not quite sure what to put there. Using this app, find an expert who fits for your needs and ask for help.
2. You want to buy a set of chairs for your dinning room and you found two different sets you like. You want to hear different opinions from others users to help yourself make a decision. Using this app ask people which chairs fit better.
Participants
Affinity Mapping
From usability testings, I garnered a lot of qualitative data. I used affinity mapping tool in order to isolate and group the information and tease out patterns of behaviour and sentiment across participants.
Rainbow speadsheet
After affinity mapping, using rainbow speadsheet, I organized my observations sorted into categories in a way that will be useful to understand and help me make decisions about next steps.
I assigned each participant a color and customized the number of participants such as P1, P2, and so on. I entered and organize my affinity map observations into usability test results tabs. The number in ‘total’ column reveals frequency and this helped me prioritize what to fix. At last, I wrote down some fixes for my future iterations.
Conclusion from Usability Test
Most of participants made similar errors and had similar struggles. They were insecure about using video call feature and wanted to see more of expert’s portfolio and reviews from users to help themselves determine an expert to be connected. They enjoyed more on the feature “Q&A” although they made a few errors. Participants found this app easy to learn, quite intuitive and well structured.
The rainbow spreadsheet helped me determine which action items should be the highest priority. The most critical action items are subjected to be improved when I created a test report.
My first challenge was building user flows. I struggled to create user flows. I didn’t have enough understanding of how the flows should be structured. At first, I thrived alone by looking for many other user flows and making several versions by not knowing what is a right way. As it didn’t really help me to learn it, I reached out my tutor to get advice on it and it helped me a lot by letting me know what exactly were issues. I realized that sometimes getting help and advice early on confuse me less and save time in terms of struggles from usage of UX tools.
My second challenge was to focus on the feature which are necessary. After user testing I removed two features, 'Explore’ and ‘Share your stories’ and made the other two main features more specific and matured. By wanting to add all the features users want to have I squeezed them in the mobile app, but as the project started being matured, I realized my app had been less focused on the main features. There was no room to make the main feature more detailed and usable. So, I made decision to remove two features and make the app works as an expert app well.
If you like what you see and want to work together, get in touch!
yerim.moon0106@gmail.com